Big Day Out

The Big Day Out

If you’re a business owner, then this workshop is for you!

This thought-provoking yet practical workshop promises to disrupt the way you currently think about your business.
Join workshop facilitator Virginia Eddy for the Big Day Out! Virginia will help you discover the hidden assets your business already owns. Gain new perspectives and insights that will help you look at your business and its people differently. Discover the hidden treasures your business already owns!

  • Reasons you need to attend this workshop

    If your business is not generating a whole bunch of returns you’d like... you need this workshop.

    If you haven’t defined and qualified the ‘bunch of returns’ and how they relate to each other for different aspects of your business... you need this workshop.

    If you believe your business is operating at its optimum... you need this workshop.

    If you think you have tried everything possible to improve your business position... you need this workshop.

    If you believe you have maximised every asset in your business... you need this workshop.

  • Any business that is not evaluating and improving efficiencies, innovating, creating and value-adding as part of its daily business, is standing still. A business that stands still can quickly attract competition!

    This training is subsidised by the NSW Government. Eligibility rules apply.

    This training is available to eligible small business owners and their staff.

    A small business is defined as a business with: 20 employees or less, or an annual turnover of less than $2,000,000.


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Discovering Virginia Eddy

Virginia Eddy, Workshop FacilitatorVirginia Eddy was raised in the New England and moved to Sydney at the end of her teens where for 15 years, she says, she ‘stumbled’ into unusual line management roles, mostly in the media and entertainment industries. She calls them her still-trying-to-figure-out-what-to-do-when-I-grew-up times and says that even though they seemed a bit too carefree at times they proved valuable experiences that still inform what she offers today. She says, "If the role at the time wasn’t interesting, I moved hell and earth to make it so. Even though I wasn’t aware of it then, I realised later I wasn’t motivated purely by self-interest but by what it offered my employer and their clients. Perhaps it was a portent of my future career."

After contracting to the airlines for two years on promotions projects, Virginia’s analytical and strategic skills were ‘spotted’ in a chance meeting and she was invited to enter the world of boutique Corporate Advisory services. While putting her Business Degree to good use and cutting her teeth with experienced corporate advisors and board mentors, Virginia discovered – one client’s business and industry after another – that the ‘little guys’ need whole-of-business independent advice as much – if not more – than the big guys; whether they turn-over $100 million a year or $100k.

Why? Virginia will say, "I can’t answer that in one sentence. It’s tens, or thousands maybe, of situations. It’s about consequences of business’s small decisions that too frequently turn out not to be small at all. It’s about lost, forgotten, ignored and dismissed assets and networks that exist – already – in businesses; but are no longer seen, valued or pursued. These assets may be tangible including human, or intangible. They may be recognised formally in accounting terms or not, though that doesn’t make them invalid or irrelevant; but every business has these hidden assets ...somewhere."

“Small business owners are not incompetent, they are juggling way too many balls on their own; so, some things give, naturally. Some, in fact more than we might think, drop the lot. I've been humbled to work alongside tens of business owners and employees who've been to the brink and back because of the little past decisions or indecisions that came back to bite. Owning a small, even medium-sized business is a tough gig; and for anyone who believes it 'just takes common sense', the evidence is clear, that one person's common sense is another's fog and confusion.”

"Big corporate company leaders have teams of advisors and mentors despite having years of formal education and training; so surely the ‘little guys’ deserve at least one – if only occasionally!"

"Sometimes it takes very little adjustment to inject new life into a business but seeing life-changing rewards for the business and on personal levels – of everyone involved – is the reason why I offer the services I do."

After 40 years living in cities, Virginia returned to the New England several years ago. She feels the centres, and region more broadly, still have the capacity to create and reveal their hidden treasures: one small business after another and one unexpected collaboration after another. There is work-to-do and she wants to play. Come and talk with her on our Big Day Out and discover what she may inspire you and your business to do.

Find out more about Virginia and the services she offers by visiting her website.